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Monthly Archives: September 2020

09.01.20

Big Soda Sanctioned for Deceptive Advertising in Landmark Decision in Colombia

By O’Neill Institute

This expert column was written by Isabel Barbosa and Ariadna Tovar Ramírez.  On July 10, 2020, the national authority on consumer protection in Colombia (Superintendencia de Industria y Comercio, or SIC) imposed a fine of approximately US$500,000 on Postobón, the biggest soda company in the country. The decision found that Postobón’s deceptive advertising of the […]

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