STAT News  |  December 15, 2020

There are also ethical considerations that need to be taken into account if celebrities are used to promote the vaccine. Under no circumstances should they jump the priority line to get vaccinated, said Lawrence Gostin, professor of global health law at Georgetown University. That would mean that during the early months of the vaccine rollout, any PR campaign should not attempt to televise athletes and young, healthy celebrities getting a vaccine out of turn. Instead, they should set their sights on partnering with celebrities who fall into those groups designated as high-risk.

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