Market Watch | August 3, 2015
Firstly, it’s bad for business. Customers are less likely to trust (and spend money) with online retailers that misspell words, which can translate into millions of dollars for sites with bad grammar, one 2011 U.K.-based study found. Michele Forzley, senior scholar at the O’Neill Institute for National and Global Health Law at Georgetown University Law Center, says that bad spelling on the packaging of goods being sold online could also be the sign that an antique or designer product is actually a fake.