Kristen Jussila is the brand manager for the O’Neill Institute, where she creates and implements O’Neill Institute’s brand strategy, intending to strengthen O’Neill’s reputation as a principal health policy think tank.

Jussila is a creative leader with a rich background in shaping brand identities and driving innovative marketing campaigns.

Previously serving as a senior graphic designer at the National Geographic Society in Washington, D.C., Jussila was pivotal in directing the design strategy for marketing and communication graphics across diverse media platforms and large-scale campaigns. She excels in producing style guides, renderings, and other materials essential for brand development, project visualizations, and presentations.

She also served as the program director at Cynthia-Reeves Gallery, overseeing an innovative exhibition program at the gallery’s presence on the Massachusetts Museum of Contemporary Art campus. In this capacity, Jussila curated exhibitions and events, managed projects, and led a small team, leaving an indelible mark on the gallery’s presence.

Beyond her professional endeavors, Jussila is committed to making a positive impact. She served as a communications intern at Keene Housing, drafted press releases, and designed layouts for publications. Her volunteer experiences include roles such as an AIGA Shine Mentor, a Peace Corps Zambia environment volunteer, and a print & media designer for TEDxKeene.

Jussila began her higher education at Savannah College of Art & Design with a focus on industrial design. She also took advantage of an opportunity to spend a summer abroad in South Africa to study Urban Planning and housing inequality in Cape Town, South Africa. Jussila finished her education at Keene State College and holds a Bachelor of Science in Sustainable Product Design & Innovation.

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