One year ago, the Ice Bucket Challenge was on its way to becoming one of the world’s most successfully awareness campaigns, instantly going viral on all social media platforms all over the world. Throughout the 2014 summer, more than 17 million people participated in the challenge, whose goal was to grow ALS awareness and support. However, the success was also met with much skepticism; were people truly reaching into their pockets and donating to the cause or simply having a laugh with their Facebook and Instagram friends?
Well, according to a recent Huffington Post article, the global #IceBucketChallenge raised an estimated $220 million in donations. In the U.S. alone, 2.5 million people donated $115 million to the ALS Association, making the event one of the largest episodes of giving outside of a disaster or emergency.
More importantly, it looks like the money is being put to good use. On its website, the ALS Association outlines in detail how millions of dollars in donations have been doled out to research programs, educational initiatives and patient and community services. The ALS Association says about 40% of the ice bucket money has been spent or budgeted with the rest going into one of the following five main spending buckets:
Now money wasn’t the only thing the campaign managed to raise. Online conversations about ALS grew almost six times compared to the same time the previous year, and 29 percent of survey participants who took part in the challenge said they had little to no knowledge of ALS prior to the campaign. It appears that all those hours watching ice bucket fails on YouTube served a higher purpose.
Currently, a new promo on the ALS Association’s website proclaims “Let’s keep it up this August and every August until there’s a cure”. While the ALS Association plans to bring the challenge back next month, it will most likely be difficult to replicate the success of its first year, which marked a 1,000-percent spike in donations to the ALS Association. It is quite possible that this summer will determine whether the ALS Ice Bucket Challenge was a novelty or a repeatable tradition. This is concerning as it can take $2 billion to develop one new treatment. So while the $115 million are a good start, a long term plan needs to be implemented for real progress to be made.
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The views reflected in this blog are those of the individual authors and do not necessarily represent those of the O’Neill Institute for National and Global Health Law or Georgetown University. This blog is solely informational in nature, and not intended as a substitute for competent legal advice from a licensed and retained attorney in your state or country.