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Digital Marketing Associate

Digital Marketing Associate

The O’Neill Institute for National and Global Health Law at Georgetown University Law Center is seeking an energetic and detail-oriented digital marketing associate to help power our digital presence and audience engagement.

In this fast-paced role, you’ll take the lead on delivering high-impact digital campaigns. You’ll manage day-to-day content creation and scheduling for social and website content, track performance, and use data insights to refine and improve results. As O’Neill’s in-house digital marketing associate, you’ll keep our platforms running smoothly, ensuring content is timely, accurate, and aligned with our mission.

The ideal candidate is a proactive doer with three to five years of experience who thrives on organization, execution, and measurable impact. The digital marketing associate reports directly to the director of strategic communications.

The position follows a hybrid work model that supports a blend of in-office work (on the Georgetown University Law Center campus in Washington, D.C.) and telework. The digital marketing manager will receive a competitive salary and outstanding benefits.

As we move forward with the hiring process, selected candidates will be invited to interview beginning in mid to late November. To ensure full consideration, we encourage early applications, as we’re committed to moving thoughtfully yet efficiently through the selection process.

Primary Responsibilities

Social Media (65%)

  • Manage O’Neill’s social media accounts, including organic and paid content and short-form video creation, publication, community engagement, and live event coverage (occasionally during off-hours)
  • Identify and segment target audiences using research and analytics to optimize messaging and performance
  • Conduct A/B testing and analyze performance data to continuously improve campaigns
  • Provide insights to internal stakeholders
  • Counsel O’Neill leaders on best practices to elevate their digital presence
  • Collaborate with the brand manager on development of creative assets
  • Stay current with evolving social media trends, tools, and algorithms

Website (15%)

  • Manage content updates and monitor site performance
  • Oversee website analytics and reporting
  • Implement tools to improve search engine optimization (SEO), traffic, and engagement
  • Support the redevelopment of the O’Neill Institute’s website, including content creation, migration, testing, and launch activities

Email Marketing (15%)

  • Execute email marketing campaigns alongside the communications manager and brand manager, with a focus on newsletters, event promotions, announcements, and automated drip campaigns
  • Support the management of O’Neill’s email marketing platform (Mailchimp), ensuring segmentation and compliance with best practices
  • Help monitor email performance, including open and click rates, conversions, and deliverability, and share insights for continuous improvement

Other (5%)

  • Assist with day-of-event coverage, setup, and troubleshooting, including on occasion, photography needs 
  • Share ideas and help build internal processes to elevate the institute’s visibility and impact

Technical Skills Required

  • Proven experience managing and scheduling content across multiple social platforms
  • Strong understanding of audience engagement strategies, performance analytics, and cross-platform consistency
  • Skilled in planning and executing digital campaigns to support events, publications, and announcements
  • Experience planning, executing, and optimizing paid ad campaigns
  • Proficient in social media management tools such as Hootsuite or equivalent platforms
  • Experienced in website content management through WordPress and performance tracking via Google Analytics
  • Advanced proficiency with Canva and/or Adobe Creative Suite
  • Experience with video editing
  • Understanding of accessibility best practices for digital content
  • Ability to stay current on evolving social media and digital marketing trends

Soft Skills Required

  • Comfortable with some ambiguity and excited to help build processes from the ground up with a team-oriented mindset
  • Values feedback and contributes to a culture of shared success
  • Actively listens and translates complex policy or legal topics into accessible, engaging content
  • Sensitive to tone, language, and audience differences when communicating across issues
  • Superior communication skills, both written and verbal
  • Highly organized and self-motivated
  • Strong project management and cooperative problem-solving skills
  • Excellent attention to detail and accuracy
  • Capable of handling multiple tasks with competing priorities

How to Apply:

Please apply through the Georgetown Careers portal.

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